The Swedish newspaper with the widest circulation is the evening newspaper Aftonbladet, controlled by the Norwegian media conglomerate Schibsted (majority holder) and the Swedish Trade Union Confederation. Its competitor, Expressen, is controlled by Bonnier AB and has sister editions in Gothenburg (GT) and Malmö (Kvällsposten). Bonnier AB also controls the major national morning newspaper, Dagens Nyheter. Its Stockholm competitor Svenska Dagbladet is owned by Schibsted. Göteborgs-Posten is the major regional newspaper in Gothenburg and the west of Sweden, while another Bonnier-owned newspaper, Sydsvenska Dagbladet, dominates in Malmö and the south. Bonnier AB also owns Sweden’s major business newspaper, Dagens Industri.

Through its subsidiary Bonnier Tidskrifter AB, Bonnier AB also controls many of Sweden’s most popular magazines, such as Amelia, Allt om Mat, Teknikens Värld and the business magazine Veckans Affärer. Other major magazine publishers in Sweden are Allers förlag, the Danish-controlled Egmont and the French Hachette Filipacchi Médias.

Sweden also has many large organizations which almost all produce membership magazines with a wide readership. The biggest ones, with readership figures above 300 000, include Vår bostad (published by the Union of Tenants and HSB, a cooperative building society), PRO-pensionären (published by the Pensioners’ National Organization) and the magazines of the largest trade unions: Kommunalarbetaren (published by the Municipal Workers’ Union), Siftidningen (published by the Union of Clerical and Technical Employees in Industry) and Dagens Arbete (published jointly by the Metalworkers’ Union, the Industrial Union, the Graphic Workers’ Union, the Paper Workers’ Union and the Forest and Wood Workers’ Union).


Four companies and five channels dominate the Swedish television viewing:
SVT with SVT1 and SVT2
TV4 Gruppen with TV4 (owned by Bonnier)
Viasat with TV3 (owned by Modern Times Group)
SBS Broadcasting Group with Kanal 5 (owned by ProSiebenSat.1 Media)

Two dominating networks of premium content exists: TV1000 and Viasat Sport, owned by Viasat, and C More Entertainment owned by TV4 Gruppen (using the Canal+ brand).
The main pay television distributors are: Com Hem (cable), Boxer (terrestrial), Viasat (satellite) and Canal Digital (satellite). There are also several smaller cable networks, most notably Tele2Vision and Telia Digital-tv. As of 2006, it is estimated that 50 percent of the households receive their television signals from a cable network, 30 percent from a regular aerial and 20 percent using a satellite dish


National radio is dominated by public service company Sveriges Radio (SR), which is funded through the same fee that is collected for television sets. The sale of commercial radio licenses began in the early 1990s, though commercial radio existed before this through local stations in the larger cities (närradio).

SR have four national channels: P1, P2, P3 and P4. P4 is a regional network where 25 stations broadcast locally for much of the day.
There exists two systems for private radio: community radio (närradio) and local commercial radio (PLR, privat lokalradio).

When the PLR licenses were auctioned in the early 1990s several different local stations appeared. The licencees would consolidate over the years and in 2006 almost all licenses were owned by Modern Times Group or SBS Broadcasting Group, since SBS bought Fria Media in February 2006. Most stations are part of a network, the two largest being Rix FM (36 stations, MTG) and Mix Megapol (24 stations, SBS), both using AC-formats. Three other networks exist: The Soft AC network Lugna Favoriter (12 stations, MTG) and two CHR networks, only existing in the three major cities: The Voice (SBS) and NRJ (MTG).


Nordic Style Magazine (nordicstylemag.com) is an online magazine founded in 2012 which delivers the latest and most up to date news in the Nordic region regarding design and culture. Nordic Style Magazine has several members of their team based in Sweden who attend and report on large cultural events in Sweden such as Stockholm Fashion Week.

Sweden is also home for the famous internet celebrity PewDiePie.

Talk To Us About Our Media Services In Sweden