Serbia

The media of Serbia refers to mass media outlets based in Serbia. Television, magazines, and newspapers are all operated by both state-owned and for-profit corporations which depend on advertising, subscription, and other sales-related revenues.

Print Media

Currently, there are 340 newspapers published in Serbia. Some 13 daily newspapers are published in the country out of which 10 are nationwide dailies. Dailies Politika and Danas are Serbia’s papers of record, former being the oldest newspaper in the Balkans, founded in 1904. Highest circulation newspapers are tabloids Ve?ernje Novosti, Blic, Kurir, and Informer, all with more than 100,000 copies sold. There are one sporting daily (Sportski žurnal), one business daily Privredni pregled, two regional newspapers (Dnevnik published in Novi Sad and Narodne novine from Niš), one daily on Hungarian language (Magyar Szo published in Subotica), and a free newspaper of 24 sata, distributed only in Belgrade and Novi Sad.

There are 1,262 magazines published in the country. Those include weekly news magazines NIN, Vreme and Nedeljnik, popular science magazine of Politikin Zabavnik, women’s Lepota & Zdravlje, auto magazine SAT revija, IT magazine Svet kompjutera. In addition, there is a wide selection of Serbian editions of international magazines, such as Cosmopolitan, Elle, Grazia, Men’s Health, National Geographic, Le Monde diplomatique, Playboy, Hello! and others.

The 2009 Nielsen survey reported that print media accounted approximately for 22.4% of the total media revenue in the country.

Radio broadcasting

There are currently 220 radio stations in Serbia. Out of these, seven are radio stations with national coverage, including three of public broadcaster Radio Television of Serbia (Radio Belgrade 1, Radio Belgrade 2/Radio Belgrade 3 and Radio Belgrade 202), and four private ones (Radio S1, Radio S2, Play Radio, and Radio Hit FM). Also, there are 49 regional stations and 162 local stations.

Television broadcasting

Television remains the most widespread and popular medium in Serbia. According to AGB Nielsen Research in 2009, Serbs on average watch five hours of television per day, making it the highest average in Europe. Television is the main source of news and information for citizens (85%, against 11% for the press and 2% for radio and internet each), while the biggest share of audience goes to entertainment programmes. The financial sustainability of the whole sector remains in doubt, and broadcasters favour cheap and light programmes rather than high-quality in-house productions.

The TV market in Serbia used to be and still is to some extent saturated. In 2001 there were 253 TV stations and they are more than halved to 109 licenses nowadays. There are seven nationwide free-to-air television channels, with public broadcaster Radio Television of Serbia (RTS) operating three (RTS1, RTS2 and RTS3) and remaining four are private broadcasters: Prva, B92, Pink and Happy TV. Viewing shares for these channels in 2012 were as follows: 23.5% for RTS1, 19.6% for Pink, 16.1% for Prva, 8.1% for B92, 3.6% for RTS2, and 2.8% for Happy TV. There are 28 regional channels and 74 local channels. Besides terrestrial channels there are a dozen Serbian television channels available only on cable or satellite.

News agencies

There are two national news agencies in Serbia: Beta and Fonet. Both are modern, multimedia news agencies, with print, audio, and video services, as well as cell-phone text news.

Beta was launched in 1994 by 12 journalists and has today more than 200 employees, providing services in Serbian, English, and minority languages (Hungarian, Albanian, Romani) on the event in the wider Southeast Europe region. Beta founded and manages two radio stations: Radio Beta-RFI in Belgrade, in cooperation with Radio France Internationale, and Radio Sto Plus in Novi Pazar.

Fonet is the smaller of the two, with about 50 employees, and provides a special service on EU news (Euroservice).

Online media

The total number of online publications in Serbia is not known. The Serbian Business Registers Agency counted 66 registered Internet media outlets in May 2010.

As of 2014, the most visited websites in Serbian (mainly on the .rs domain) are the Serbian version of Google followed by online editions of printed daily Blic, news web-portal of B92 broadcaster, news portal of printed daily Kurir and classifieds KupujemProdajem.

Serbia’s internet domain shifted gradually from .yu (Yugoslavia) to .rs (Republic of Serbia) after 2008. The national authority on internet domains is the Serbian National Register of Internet Domain Names (Registar nacionalnog internet domena Srbije, RNIDS).


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