New Zealanders are medium-scale consumers of television, with about 85% of the nation over the age of 5 being frequent consumers, and around 93% watching television at least once on any given week. New Zealanders as a whole watch about three hours a day of broadcast television. In terms of what is available in New Zealand, television is on a small scale. Between satellite, terrestrial and cable TV, there are only four providers: Freeview, Sky, Vodafone, and TelstraClear. Terrestrial television is only available in larger cities, and cable television is only available in Wellington and Christchurch. There are 11 free channels available across the nation, an additional 22 free channels available on a regional basis, and a few pay-to-view networks, all of which come from SkyTV except for a small Vodafone offering.
Print news penetration in New Zealand is on the decline in favour of online news consumption, but between 65%-75% of New Zealanders still pick up a newspaper once a week. New Zealanders are not major consumers of print news – the total daily circulation of all the major print news sources in New Zealand totals less than 550,000, which is under 20% of the country’s population. The circulation rate of every major paper has fallen in the last two years: New Zealand’s most widely circulated papers are Wellington’s The Dominion Post, Auckland’s The New Zealand Herald, Dunedin’s Otago Daily Times, and Christchurch’s The Press, all of which circulated to at least 7,000 fewer people in 2016 than in 2015, except the Otago Daily Times which lost about 1,500 units of circulation. Print news ownership in New Zealand shows market dominance for Fairfax New Zealand and APN News and Media.
For a traditional medium, radio is a little more popular in New Zealand relative to print news. 82% of New Zealanders tune into the radio at least once a week, and radio stations’ online versions are growing increasingly popular: Radio NZ National’s online consumer base grew by 55% last year. While there are fewer than 20 widely-read newspapers, there are almost 30 radio stations in New Zealand. Radio New Zealand, the state-run radio broadcast, reaches more unique listeners (more than 563,000) than every newspaper combined reaches unique readers (around 550,000). The most popular radio broadcasters in New Zealand’s public radio sector, besides Radio New Zealand itself, are Iwi Radio Network (a Maori/aboriginal network), and Access Radio network. In the private sector, the most popular broadcasters are Central Media Group and New Zealand Media and Entertainment.
The internet is almost as popular as television in New Zealand, making it one of the most active countries online per capita. While around 93% of New Zealanders watch television on any given week, about 89% use the internet once a week, meaning just over 4 million people across the nation are active internet users. Young New Zealanders are especially active on the web, with 97% of New Zealanders between the ages of 18-34 accessing the internet every day. The most popular websites in New Zealand are Google, YouTube, and Facebook. Besides these multinational web services, three websites unique to New Zealand also appear in the top ten most-visited sites in New Zealand: the first is stuff.co.nz, which is an entertainment and news website owned by Fairfax Media. The second is trademe.co.nz, which is an auction site similar to eBay also owned by Trade Me, and the third is nzherald.co.nz, which is the online media presence of The New Zealand Herald.
Out of Home Media
Out of home media in New Zealand is provided mostly (88%) by companies which are members of OMANZ, the Outdoor Media Association of New Zealand. The two biggest providers of out of home media in New Zealand are oOh!Media and APN Outdoor. These two companies have proposed a merger and together control over 50% of the nation’s out of home media.
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