Brazil is a major consumer of television, with over 97% of all Brazilian households having a television set. It has a huge population of over 200 million people and the popularity of TV there makes Brazil an important force in the global television market. Just over 47% of Brazilian households with television are pay TV subscribers, making Brazil by far the largest consumer of pay TV in Latin America. Brazil’s largest network, Rede Globo, is the second largest commercial television network in the world, and Rede Globo’s telenovelas are some of the most exported television shows in the world. Besides Globo, the most popular television networks in Brazil are SBT, RecordTV, Bandeirantes, and RedeTV.
Print news is not popular in Brazil, both in general and (especially) compared to developed European countries. Still, because of the large population, Brazilian print newspapers reach many people. Brazilian papers circulate to about 4.52 million people per day, which is only about 2% of the population. The most popular papers in Brazil are O Dia, O Correio Brazilense, O Globo, Jornal do Brasil, Folha de Sao Paulo, and O Estado de Sao Paulo.
Brazil’s radio market is the second largest in the Americas, behind only the United States. More than 80% of Brazilians listen to the radio every day. This amounts to more than 160 million people tuning into the radio at least once per day. Dominating Brazilian media in every sector, Globo’s radio stations are the most popular commercial stations. Radio Nacional, a public radio service, is a close second in terms of overall popularity. It is maintained by a state-run operator called EBC. Another popular Brazilian radio network is Radio Bandeirantes, a commercial network operated by Grupo Bandeirantes.
Brazil lags behind western Europe in terms of internet access, but its population means that in terms of raw population, Brazil has a huge amount of internet users: while only 66% of the population has access to the internet, that comes to about 139 million people, more than the entire population of the United Kingdom and France combined. The online presences of Brazil’s most ubiquitous news sources are very popular, with Globo’s website ranking in Brazil’s top-5 most visited sites. An e-commerce site, Mercado Libre, also ranks in Brazil’s top ten most visited websites.
Out of Home Media
Despite an infamous 2006 ban on all outdoor media in the city of Sao Paulo, Brazil has been one of the fastest growing (if not the fastest growing) out of home media markets in the world since 2010. Brazil experienced a revenue gain of more than 10% in its out of home media industry in 2015. Brazil’s most popular provider of out of home media is Otima.
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