In 2014 Bosnia and Herzegovina had eight daily newspapers (mostly private), 189 weekly or monthly newspapers and magazines, 142 radio stations, 43 television stations, and eight news agencies.
The Press Council of BiH recorded there are eight daily newspapers (all privately owned), 100 different types of magazines, 71 specialized magazines, and eight religious magazines. Several Serbian and Croatian press media are also sold in Bosnia and Herzegovina.
Reading patterns mainly follow territorial and ethno-national lines. Dnevni avaz, published in Sarajevo, targets mainly a Bosniak readership; Nezavisne novine, from Banja Luka, is read by Bosnian Serbs; Ve?ernji list and Jutarnji list are aimed at the Bosnian Croats.
Magazines have followed a trend of commercialization, with the lead being taken by women’s magazines such as Azra (14.7% of readership in 2005) and Gloria (12.5%), overcoming political magazines such as Dani (9.4%), Slobodna Bosna (7.2%) and Express (5.3%).
Bosnia and Herzegovina’s Public Service Broadcasting System (BHRT) includes four radio channels: BH Radio 1 at state level, plus at entity level Radio FBiH and Radio 202 in the Federation of BiH (part of RTVFBiH) and Radio Republika Srpska in the Republika Srpska (part of RTRS).
The radio market sees 144 radio stations active, of which 65 are public and 79 are private (2009 data). Their revenues come mostly from advertising (60%), coupled with public subsidies and program sales. The market is highly fragmented, with 60% of the revenues shared between 130 stations, and the remaining 40% among the 10 main stations. No single radio outlets makes more than 15% of the market revenues. Two thirds of the revenues go to public broadcasters, either the national Public Service (30%) or other local state-owned outlets (34%); private broadcasters only tap the 36%. Radios are often vertically integrated in media groups that also control TV stations, cable operators, internet providers, and even marketing agencies. Other radios are owned by municipal or cantonal governments, and publicly funded.
Most listeners (48% in 2006) syntonize themselves primarily on local radio stations, of whom Radio BN (15%) has the best rating, followed by BH Radio 1 (13%) and Radio Big 1 (10%). Some 22% respondents report never to listen to the radio.
TV is the chief news source. The most influential broadcasters are the public radio and TV stations operated by the Bosniak-Croat and Serb entities, the Federalna TV and RTRS, which are under effective control of ruling national parties in each one. A state-level broadcaster, BHRT, completes the field.
The Office of the High Representative (OHR), the leading international civilian agency in Bosnia, oversaw the development of national public broadcasting and worked to create a non-nationalist, civic media.
The Radio and Television of Bosnia and Herzegovina (BHRT), formerly known as RTVBiH (1992-1998) and then PBSBiH, is an umbrella broadcasting organization and the only member of the European Broadcasting Union from Bosnia and Herzegovina. In 1992 RTVBiH grew out of RTV Sarajevo, one of eight principal broadcasting centers of former Yugoslavia and on 1 January 1993, RTVBiH was admitted as an active member of the European Broadcasting Union. It includes the National public television channel BHT 1, the National public radio service BH Radio 1, and the Music Production unit MP BHRT. A common public corporation of BHRT with the entity-level public broadcasters RTVFBiH and RTRS is in the process of being established.
Sarajevo is home to Al-Jazeera Balkans TV, an offshoot of the Qatar-based pan-Arab news network, broadcasting in Bosnian, Croatian, and Serbian.
Television stations: 3 public TV broadcasters: Radio and Television of Bosnia and Herzegovina (BHRT), Federation TV operating 2 networks, and Radio Televizija Republike Srpske; a local commercial network of 5 TV stations; 3 private, near-national TV stations; and dozens of small independent TV stations (2010).
Internet users in Bosnia and Herzegovina have rapidly increased, from 585.000 in 2004 up to 1.055.000 in 2007. Internet penetration rose from 2% in 2002 to 35% in 2009 and 61% in 2014. The youth (15-24) is the most web-connected population share.
Media outlets opened websites in the 2000s, but their online operations remained a reflex of print versions. The first ones to invest in online news were Dnevni Avaz, followed by Radio Sarajevo and Oslobodjenje. Yet, the country most visited portal was Sarajevo-x.com, an independent website which later developed in the Klix.ba portal.
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